Google Ads Management
Turn ad spend into a predictable pipeline
Google Ads is the fastest way to put your business in front of people ready to buy — and the fastest way to burn money when it's run on autopilot. We manage accounts the way you'd want your money managed: tracked to the penny, tested constantly, and reported in revenue.
Free 30-minute consultation · No obligation · Plain-English advice
Sound familiar?
The problems we're usually called in to fix
Spend keeps rising, leads don't
Costs per click creep up every year. Without active management, the same budget quietly buys you less every month.
Clicks from people who were never going to buy
Broad keywords and missing negative lists mean you're paying for job-seekers, bargain-hunters and competitors — not customers.
Your account was set up and forgotten
The 'launch it and leave it' model is where ad budgets go to die. Auctions shift weekly; accounts that aren't worked on fall behind.
You genuinely can't tell if it's working
If conversion tracking is broken — and in most accounts we audit, it is — every optimisation decision is a guess. Including Google's automated ones.
What changes
What you get out of it
Not deliverables for their own sake — commercial outcomes you can see in your pipeline and your P&L.
Tracking you can bet the budget on
Before we spend a pound, we fix measurement: every call, form and sale attributed. Smart bidding is only smart when it's fed the truth.
Lower cost per lead, month on month
Systematic testing of keywords, ads and landing pages, with budget flowing continuously from losers to winners.
Landing pages that stop wasting clicks
Half of PPC performance happens after the click. We optimise the pages ads land on — message match, speed, one clear action.
Reports a business owner actually wants
Spend, leads, cost per lead, revenue, return. What we changed, why, and what's next. No dashboards you need a translator for.
- average revenue return per £1 spent on Google Ads
- 2:1
- Google Economic Impact methodology
- of clicks on high-commercial-intent searches go to ads
- 65%
- WordStream research
- of accounts we see arrive with broken or partial conversion tracking
- 80%+
- What our audits consistently find
Published industry benchmarks — the levers this service is built to pull. Sources noted above.
What's included
Everything the engagement covers
- Full account, tracking and wasted-spend audit
- Conversion tracking rebuilt and verified end-to-end
- Campaign restructure around intent and profitability
- Keyword strategy with disciplined negative lists
- Continuous ad copy and asset testing
- Landing page CRO recommendations and builds
- Bid strategy and budget management
- Monthly ROI reporting and strategy calls
How it works
Our google ads (ppc) process
Audit
We find where money is leaking — broken tracking, wasted spend, missed auctions — and show you the evidence before you commit to anything.
Rebuild
Measurement first, then structure: campaigns organised around buyer intent and margins, not around how Google's defaults happen to group things.
Test
Ads, keywords, audiences and landing pages tested on a steady cadence. Every test has a hypothesis and a decision rule — no tinkering for its own sake.
Scale
When the numbers prove a winner, we scale it deliberately — expanding budgets, match types and campaign types while return holds.
Cutting a contractor's cost per lead by 58% — starting with the tracking
A home-services contractor was spending steadily on Google Ads with no idea what worked. Fixing measurement first, then rebuilding around buyer intent, more than halved the cost per lead in a quarter.
- cost per lead in the first quarter
- -58%
- return on ad spend
- 4.7×
- to first booked jobs from the rebuilt account
- 2 weeks
Illustrative case study — anonymised composite engagement.
FAQs
Google Ads (PPC) questions, answered honestly
Also from redsite.ai
Ready to make every pound of ad spend count?
Tell us where you are and where you want to be. We'll show you the fastest route — and prove it with numbers.
Free 30-minute consultation · No obligation · Plain-English advice